Where to find industry, market, and demographic information?
Market opportunity research for new products/services. Including target market, industry data, and market trends.
Answer
Industry and market data are found in:
IBISWorld
Business Market Research Collection
Plunkett Research Online
Gale Business Insights
These are accessed here: https://library.devry.edu/databases.html
Demographic information is found here:
Census.gov
Statista (located here: https://library.devry.edu/databases.html)
For demographic segmentation use Claritas360 Zip Code
https://claritas360.claritas.com/mybestsegments/#zipLookup